Investing in Kenya 2024

• NSE and the Government Securities: Most of those I asked recommended the stock market as a field I should consider; they told me, in summary, this is one of the most stable investments in the country, and you have a variety of discounted options to look at.
• Real Estate: The most lucrative business in developing countries, they told me, housing like food is a basic need, moral story; put your money where your mouth is.
• Transport Industry: Investing in public transport is good business. I won’t talk much about this; I will lay low and not speak much on that, even if it is in the analog category.
• Devolved Governments; with devolved governments, there come great opportunities for people to invest in them. There is still the word Government, and I have only two words for that; Devolved investment.
• ICT: They never gave me the details; I know why; they are analog, and nobody knows how the truth be told. Those who give you information will not break it down to you. I listened to them talk for hours about the other investment opportunities, but when they mentioned ICT, they could only tell me Konza City, which is how they ended their conversations.

I think all the answers I received were analogous to mine except for the ICT option; They are still valid, and people are earning big time from them; the list I have provided above summarizes what ideas are being given as suggestions to possible investors. As a country of investors, we need to break away from the traditional ways we are doing our businesses; if we moved from barter trade to the current system of trade, what would stop us from changing to new ways of investing?

Some kinds of investments will never be passed by time; they have existed for a long time, and now the ways people invest in them are changing, with youth venturing into them and bringing new ideas with the help of technology.  

• Events Management and Planning
• Agriculture
• Tourism and Hospitality

Investment Opportunities in Kenya 2022

The following are some of the new opportunities that still lie untapped by investors; some have existed all along, some are new, and some are yet to be discovered. I will be adding to the list of new opportunities individually with time.

Information Communication Technology

As said, they will not tell you where to invest your money in ICT but will give you clues and near-impossible options that the average Kenyans cannot afford, like Konza City. But there are millions of opportunities when it comes to ICT; you don’t need to be tech-savvy; you need to invest in someone who can understand the working of this area. There are many startups out there looking for you to invest in them. I encourage you to look for information about Nailab and see their options for investors looking for investment opportunities. 

Another Lucrative option and the big thing in the ICT Sector is  Online Investment; the world is going online, and soon, much that is being done locally will be done online; people are dropping books to find information online, and new websites and blogs are coming up online, and people are making money from them. The Internet is no longer a tool to help you carry out your business anymore. It is a business of its kind.

Digital Migration is raising eyebrows among the key players and soon the minds of investors too; new opportunities are yet to be discovered in this sector bigwigs have dominated for a long time.

Invest in Sports

Investing in sports is one area we have left to the corporate world. We perceive that corporates are doing charity, or it is part of their CSR when they support a team or a sports personality. They are making money and branding themselves as we sit and look from a distance. Football, for instance, has been the most popular sport worldwide, with a larger fan base than any other sport; the Kenya football scene is holding ground, and investing in the local premier league shall see you making money and making the sport better.

We have athletes who get sponsorship and endorsements from international companies; if you are a company, why don’t you invest in our sportsmen and women and, in return, earn big when they win?

The Entertainment Industry

It is an industry that serious investors shy away from. Very few people invest in, and those are the ones who are talented in specific sectors. Many music artists are out there waiting for investors looking for investment opportunities. This area has been avoided for a long time, but nobody knows that Music artists, for instance, are making millions in months. Films and Movies are taking shape in the country, with many being released each month; Comedy is also an area investors need to take seriously.

Learn from the corporate world who are investing in talent search events, comedy events, and much more. The media and some big companies have been leading the way. It is time we soon need to start investing in talent.

Investing in Kenya: Education

When I mention education, don’t mistake it for a learning institution; starting one too is an idea, but this kind of education investment differs from the one you imagine. We have been doing it all along; we invest in our children’s future through education to help themselves, and if we are lucky, they will help us one day. Now think of it this way the government, through HELB, is investing in youths in tertiary and higher learning institutions; why do not you think about it? You can start with your neighbor’s child.

That said, I will part with a quote I came to love. I don’t remember the person who said it, but I remember it is from one of the prominent business people we have in the country;