Top 10 Profitable Business Ideas in Kenya 2024


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We will look at some of Kenya’s most profitable new business ideas. We know times are changing, and they are changing fast. What used to be the best idea of yesterday is probably futile by now and will continue to happen because this is a dynamic world we live in.

When we were schooling, agriculture, and tourism were the backbone of this country, but today, the knowledge economy has taken over, and service industries are taking over conventional business ideas. This article aims to enlighten you on new business ideas you can implement in Kenya to earn a handsome income.

Profitable Business Ideas in Kenya

  1. Jewelry business
  2. Personal training business idea
  3. Home Gardening
  4. Catering business
  5. Fashion Design & Tailoring
  6. Tuition services
  7. Soap Making Business
  8. Daycare and babysitting
  9. Online Business
  10. Carpet and rub-making business

The beauty of some ideas is that one does not require a physical office; hence you can operate from anywhere.

Depending on the capital, one can start a small, medium, or big business anywhere in Kenya and generate revenues. However, to do so, you need a single business permit (Learn more about the cost of a Single business permit in Kenya) before starting operations.

Here are some untapped business ideas in Kenya you can try in 2022 and beyond.

1. Jewellery making

People like jewels, and this kind’s market is not yet fully explored. You only need skills, some income, and a homeroom as your place of work. Jewels come in different types, e.g., glass, wood, beads, and shells.

It can be African or Western design; this will put some good income in your pockets. You can even export bracelets, necklaces, and earrings. Make jewels that have people’s names.

Again start with your friends as your first customers. You can start it at home part-time and supply it to your co-workers, Chama, and family. Jewellery making is a small business idea that requires small capital of about KES 3000 for beads and strings and ink for decoration and scalpel.

Must Read: Business Opportunities in Kenya for Youth

2. Personal Trainers

Almost everyone is concerned about their health, but we all keep it a secret. But people have the right to privacy, and to think in this channel of a personal trainer as business ideas will be great.

You come from home to meet your client for Gym Instructions, Health instructor, swimming training, and how to lose weight. Think big in this way of business people want a secret kept.

3. Home Gardening

The demand for organic vegetables is increasing daily, but people do not want to get their hands dirty or break their pretty nails. If you are the daring type, then you could leverage this opportunity. Use these business ideas option to start a home gardening business.

How? Glad you asked if you have or can find a small land around your home that is idle and virgin. You can become millionaire farmers.

There is always demand for common vegetables in every Kenyan Kitchen, onions, tomatoes, capsicum, and coriander. Prepare your land and buy seeds. Leave a section for a seedbed. Some packets of seeds are less than ksh500.

4. Private caterer

Catering is an art and a skill. The only thing you require is yourself and your client’s kitchen. If you are an experienced caterer, this is a business idea that you can readily start.

You only require your kitchen as a place of your work and then have some experience and knowledge of a healthy and unique food recipe.

You can start with your friends as your first network, then move to your church later. You show new skills in cooking some African delicacies and other meals.

You can start by baking cakes using yellow sweet potatoes or baking yellow bread using yellow sweet potatoes. You can get your first market by offering free lunch. The idea is to be creative and does what other people are not doing so you can stand out.

5. Fashion Design and Tailoring

People are constantly looking for new designs on the internet and looking for professional tailors who can replicate the plans for an affordable price. For this profitable business idea, you need a suitable room or space.

Then you have to have a love for fashion and creativity in design. Your first customer will be those who like your designs. From there, curiosity will drive customers to you. You can also train some people to help you for a fee.

6. Home Tuition Services

Parents will do anything to see their children excel in the subject they are weak in. This service must be genuine to help a particular child understand the invalid subject if you are done with form four or university and waiting for the next step.

Starting this will be suitable as you help and you get paid. Who knows, you can get to open your private school? In the long run, both the student benefit and you get paid for the service done.

7. Soap Making

Although this looks like an idea of yesterday, the business idea is still viable. The secret is to be unique in this industry. While there have been reports of harmful and toxic chemicals in industrial soaps, home soap makers are using organic materials to make their soaps hence making them healthy for use. Get the right ingredients and make soap.

It requires low capital, like 1500. You can get 100% profit for 20 liters. Start small with your neighbors and friends. Build a brand, register your company name, then see your earnings and opportunities knocking. Market to the car wash, cleaning companies, and roar into business.

8. Home daycare/ Baby Sitting

Parents are busy, especially in urban areas, and do not have enough time to care for their children because they must go to work.

Parents always want to leave their loved ones in safe hands, and daycares are among the best places to go for children.

You can market your business and care for the child for a fee. It can be a full-time business or part-time. But you will need helping hands as clients increase.

9. Carpet and Rugs business

Carpets add extra warmth and sparkle to a room. Most homeowners are looking for beautiful rugs, which could be your customers.

You can start making carpets and rugs as a small home-based business for profit while you wait for a job.

You will be shocked how it can become a full-time job that makes you money due to the demand. Some shops sell tapestry and needles in Nairobi CBD Muindi Mbingu street measured meter by meter.

10. Online Business

The Internet is the future of businesses in Kenya. You can use the internet as a tool to run your business. Where you use social media channels to advertise and get customers, or you can run your business online. Nabaleka has an excellent article about setting up online businesses in Kenya.

Luya Editor
Luya Editor
Main Luya Editor is a knowledgable writer who takes pride in checking and publishing articles on

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