Kenya’s automotive industry is known for its peculiar trends and fads. While Kenyans often follow these trends religiously, there are also instances of innovation and misguided single-mindedness. The industry is driven by group-think and a desire to show off, leading to questionable purchasing decisions and modifications. Kenyan car buyers often prioritize number plates over the actual condition or value of the vehicle. These tendencies can be attributed to misinformation, influence from social media influencers, toxic fandom, and a lack of imagination when it comes to car shopping. Despite these challenges, Kenya’s automotive industry remains vibrant with increasing new vehicle sales and local assembly. The author plans to explore the history and evolution of the industry in upcoming articles to inspire a more serious future for Kenya’s automotive sector.
